Keyword Research Pro Review

I don’t want to “re-invent the wheel” and that is the reason I’ll post here facts about keyword research from Wikipedia.

Keyword research is a practice used by webmasters and internet marketers to find and research actual search terms people enter into the search engines when conducting a search.

# 72.5% of the population of the United States is online
# there were 11.7 billion searches in the month of August 2008 (that’s increasing every month)

Generic keywords by Wikipedia

Focusing on generic keywords that gain an enormous number of searches, but which also have an enormous amount of competition is usually not worth it unless the keyword is highly likely to provide you with converting traffic, and unless you have a very big marketing budget. Jill Whalen goes as far as to say that knowing the top words searched is of no value at all.

While determining what a company’s core ‘generic’ offering is, sourcing and data mining all the combination and permutations of how the words are used in conjunction with other related terms can provide a wealth of what are termed ‘long-tail’ keywords.

Any online business needs traffic! Without traffic you don’t have online business at all! To get highly targeted traffic you have to know the keyword phrases people are writing to search engine to find information.